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We are what real beauty is all about, the beauty that emanates from the heart with Intelligence, empowerment, high standards and love as our guide. We aim to change the society’s views of true beauty, by focusing on the heart, character, inner beauty underpinned by strong values in our contestants. We are a pageant that is passionate about empowerment. Our pageant is about more than just the physical outside appearance, it’s about the realization of one’s inner beauty and helping our Girls and Women find true beauty within and bring honour to the crown. We intend to use various programs to empower, inspire, mentor. We emphasise a sense of purpose and create a lasting legacy. We believe in creating programmes that will cultivate each of our girls and women to become the leaders of tomorrow, change makers and a beacon of light in their environments. We will encourage and guide our Participants to create a spirit of sisterhood, nurturing and caring environment, and build genuine and lasting relationships.